Fedex & MBA
If you haven't already seen this on TV, now is the time:
http://www.fedex.com/us/about/advertising/tvads/mbaqt.html
Btw, it turns out that Fred Smith's business paper on Fedex may not have actually been graded a 'C' as is commonly believed. He doesn't remember what the grade was, just that it wasn't great and that the paper wasn't well thought out. He attributes the 'C' myth to the common man's disdain for authority. Check out his interview on Fortune.
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